Wednesday, January 23, 2013

Traditional Wedding Dresses OUT - Short Sexy Wedding Dress IN

Yesterday I saw a picture of a wedding gown on Facebook with a very long train, titled, "Are long trains long gone or long overdue for a comeback?" The response was overwhelming that the most people loved the dress. If this is the case, why are designers gravitating toward short sexy wedding dresses? Have traditional wedding gowns been replaced by sexier, sleeker styles?

The amazing thing about fashion, is that styles are constantly recycled. Though the modern bride circa 2013 may still want a long sleeved, long train ball gown... just not the Princess Diana type! Fashion has the amazing ability to build from the past and reinvent "old" styles to modernize them. This is the current trend with more and more brides overlooking traditional wedding dresses for short sexy ones!

But the main question remains, are traditional styles a thing of the past? Interestingly enough, when I Googled, "traditional wedding dresses," there were 12,000,000 results available. However, when I Googled, "sexy wedding dresses," a whooping 42,700,000 popped up! That's over 3x's the search volume.

Even more fascinating, "short wedding dresses," resulted in 58,300,000! Yet, any combination of, "long train wedding dresses, "gave slightly over 2.5M. Something is going on here with short sexy wedding dresses dominating Google searches! The question I ask whether the designers are influencing statistics by producing these gowns, so that's the only thing available, or did the demand supersede supply?
The age-old question, "what came first the chicken or the egg" pops up. Did plus size brides DEMAND more short styles and the industry listened, and gave them what they wanted? Or were plus size brides simply told what the market had available and what options to buy? By the overwhelming response from Google, its pretty safe to say, demand creatsed supply in the case, BUT fashion designers are always at the helm deciding what will be in style this season and next.

Another explanation for the decrease of traditional wedding dresses and rise of sexy ones, is the fact more couples are having destination weddings. We all know how uncomfortable sand is when it gets in your feet. Can you imagine how HOT, sweaty and miserable you would be on beach, in 100 degrees in plus size ball gown? NO THANK YOU! Short gowns certainly have their place.

Yet still many brides will wear traditional wedding dresses to walk down the aisle, yet quickly change and slip into something more comfortable to dance at the reception. Though stunningly beautiful, long train gowns are a hassle to dance with, and you risk somebody stepping on it, tripping on it or spilling. It could really be more of a hazard than helpful! Undeniably, any bride will take ravishing pictures in a cathedral length ball gown, but would feel more comfortable at the reception in a sexy wedding gown!

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